Branding Design for a AI Startup

The client wanted a solution to its boring and non-convertible logo and we came with with a solution by creating a branding that converts and speaks to its clients.

This color palette is nice🙌

Fully customized wordmark or edited variation of a geometric sans serif, which one are you choosing and why? The way it differentiates from the geometric sans is that it represents a modular typeface engineered on a strict grid to ensure structural stability, balanced weight, and consistency. Subtle circular corner cutouts introduce a human touch within a controlled, architectural framework.

I can share their construction grids I used to create them, is this something you'd want to see?

Great breakdown Filip! I'd go with fully customized wordmark - it gives that unique modular character and structural stability you're talking about. The PROPINE example shows how custom work really stands out vs a standard geometric sans. Love this typography deep dive!