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Just shared a full brand and logo process for FITANK.
This video shows how I connect brand strategy to logo design, from brief to final identity.
Full process here:
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Why do metal gates have all those swirls?
Hint: it’s not just for the vibes.
Historically, those curves helped reinforce the structure by distributing tension through the metal.
Which is a surprisingly good metaphor for brand systems.
Yes, stay with me.
Strong brands don’t rely on a logo alone. Patterns, motifs, and visual language help carry the system across packaging, campaigns, social, and everything in between.
Sometimes the elements people call “decoration” are actually doing the heavy lifting.
What’s one brand you think does this really well?
@Monserrat Vazquez's work now spans brand identity, packaging systems, and cultural branding across organizations and startups.
None of that started with the perfect city, it started with the people in front of her.
Here are 3 lessons from 's journey:
- Brand identity sets the rules, everything else follows
- Freelancing alongside a job is a real transition strategy
- Confidence is a byproduct of experience, not a prerequisite
If you are a designer building solo, part of an agency or growing yours, this episode is for you.
Full conversation with @Monserrat Vazquez is now available: https://youtu.be/USrWTu7KRD0
P.S. Her matcha packaging concept started as a ritual idea, not a product idea.
Was great having you on the pod @Monserrat Vazquez
Brand identity design I created for Lala’s Diaries.
Lala’s Diaries is a captivating online platform dedicated to inspiring, educating, and entertaining individuals on their journey of entrepreneurship and lifestyle exploration.
Through insightful videos, engaging stories, and practical tips, the brand encourages viewers to:
• Discover their passions
• Unleash their creativity
• Build a fulfilling lifestyle
Whether it’s exploring the world of business, embracing personal growth, or finding joy in everyday moments, Lala’s Diaries is designed to empower people to grow and evolve.
Designing this identity was about creating a visual language that reflects inspiration, creativity, and personal transformation.
Would love to hear your thoughts on the design.
Really nice work. The pink palette and branding feel very cohesive across the merch and visuals.
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