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Designed and built a multi-category directory system — Organizations, Services, Case Studies, and Resources — connecting Airtable as the backend database to a searchable, filterable Softr frontend. Structured the underlying data model to support curated listings, categorization, and easy discoverability across hundreds of entries.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A client requests a website redesign, believing their paid ads are underperforming. They have invested heavily, attributing issues to branding or copy
However, analytics reveal the core problem. Their mobile site loads its initial section in six seconds. A 14MB uncompressed WordPress image creates a significant barrier in their conversion process
They do not require a new brand guide. They need to understand their site is hindering ad performance. While a redesign is requested, the true need is to stop financial waste and improve website functionality. My role is to identify the actual challenge, then create a solution. The solution often differs from the client's initial perception
Title: Allubmarket Multi-Panel Business Platform & Mobile Apps
Preview: Built a Laravel/Firebase business directory platform from the ground up web, mobile, and everything in between.
Description:
Built Allubmarket from scratch a multi-panel business directory and marketplace platform (Admin, Web, Business panels) on Laravel with Firebase/Firestore as the data layer, including original Firestore data architecture, Cloud Functions deployment, and admin panel setup, plus two companion Flutter apps for consumers and business owners.
What I did:
Architected and built the platform from the ground up Firestore schema, Cloud Functions, role-based session handling across panels
Diagnosed and fixed production critical bugs in auth, signup, and data flows across web and mobile
Cut homepage load weight by several MB removed unused scripts, compressed and properly sized images, fixed layout-shift issues
Built SEO infrastructure from scratch (URL slugs, sitemaps) across multiple subdomains
Led a full brand migration across web, mobile, and translation layers
Built and shipped two production Flutter apps fixed crashes, improved performance, set up iOS CI/CD
Stack: Laravel · Firebase/Firestore · Flutter · MySQL · Hostinger
