A VC firm's website needs a different structure from a typical startup website.
Before designing one, I look at four things:
• Can someone understand the investment thesis quickly?
• Is the portfolio easy to explore and update?
• Are the firm's people and experience clearly presented?
• Does the experience hold up on mobile?
That's the thinking behind Northbrook.
A 12-page Framer template with dedicated Portfolio and Insights CMS collections, built for VC and private equity firms.
For designers working with investment firms, it's a starting point that avoids rebuilding the same foundation for every project.