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Therapist Website Design
A warm and conversion-focused website designed for psychotherapists and mental health professionals.
The goal was to create a digital experience that feels calm, welcoming, and human from the very first interaction. Instead of the typical clinical white-and-blue aesthetic, I used soft, natural colors and a warm visual language to create a sense of safety, care, and trust.
The website structure is built around the visitor's journey. Each section answers a specific question or addresses a potential concern, gradually building trust and guiding the visitor toward the main goal: booking a consultation or contacting the therapist.
I designed flexible symptom cards that help visitors recognize their own experiences and quickly understand whether the therapist's approach may be relevant to them. This structure can also be adapted to different therapeutic specialties and target audiences.
Typography was carefully selected to balance warmth and professionalism, with a slightly larger type scale to create a comfortable and accessible reading experience.
The overall goal was to create a website that doesn't just look good, but makes the process of finding and contacting a therapist feel simple, clear, and less overwhelming.
Designed in Figma and built in Framer.
The project was later developed into a reusable Framer template.
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I redesigned the website for this project, keeping its core elements while making it more modern and techy with dark mode by default, eye-catching floating animations, and improved color contrast.
Do you think the redesign I made in Figma is better? Or is the original version better?
19 voted
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