90-Day Content and Distribution Strategy for an AI SaaS Launch90-Day Content and Distribution Strategy for an AI SaaS Launch
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Moiz Khan
• Oct 30
AI SaaS Product Launch | Content & Distribution Strategy
Independent Portfolio Concept | B2B SaaS Content Strategy
Project Overview
Developed a comprehensive 90-day go-to-market content strategy for AsterRelay AI, a fictional AI customer-support SaaS startup targeting U.S. B2B software businesses.
The objective was to demonstrate how an early-stage SaaS company could establish its market positioning, attract relevant buyers, and build a content-driven product launch.
The Challenge
The AI customer-support software market is highly competitive, with established platforms offering AI-powered ticket resolution, automated workflows, and customer-service tools.
The challenge was to create a differentiated launch strategy that could build awareness, establish credibility, address buyer concerns, and support qualified product evaluations.
My Strategic Approach
1. Audience & Competitor Research
Developed three hypothetical buyer personas and reviewed established AI customer-support platforms to identify messaging and educational content opportunities.
2. Product Positioning & Messaging
Created a buyer-focused messaging framework connecting proposed product capabilities with customer needs and business outcomes.
3. Content Strategy Development
Designed five strategic content pillars and 24 prioritized content opportunities spanning awareness, consideration, evaluation, and conversion.
4. 90-Day Go-to-Market Roadmap
Developed a phased launch strategy covering preparation, product introduction, distribution, and post-launch optimization.
5. Multichannel Distribution
Planned coordinated content across LinkedIn, organic search, email marketing, and educational partnerships.
6. Conversion & Performance Strategy
Developed a proposed landing-page structure, lead-generation offer, email nurturing sequence, and KPI measurement framework.
Project Deliverables
Three target buyer profiles
Competitive positioning analysis
Product messaging framework
Five strategic content pillars
24 prioritized launch content assets
90-day content and distribution roadmap
Landing-page and conversion strategy
Sample LinkedIn and email content
SEO content production brief
KPI measurement and optimization framework
Strategic Outcome
The completed concept demonstrates how an AI SaaS company can transform disconnected product announcements into a structured, buyer-focused launch strategy designed to support awareness, education, and customer acquisition.
This is an independent portfolio concept, not a commissioned client project. No actual traffic, leads, revenue, or product performance improvements are claimed.
Completed work
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