A fresh identity for Whipped, a small-batch bakery based in Lexington, Kentucky.

The brand was built around custom lettering drawn by hand to give it the same personality as the desserts themselves: playful, expressive, and impossible to overlook. The script wordmark is paired with a bold, energetic color palette and a simplified “W” mark that can flex across packaging, signage, social media, and digital touchpoints.

The goal was to create something that feels homemade without looking small, giving Whipped a recognizable identity that can grow alongside the business.