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A fresh identity for Whipped, a small-batch bakery based in Lexington, Kentucky.
The brand was built around custom lettering drawn by hand to give it the same personality as the desserts themselves: playful, expressive, and impossible to overlook. The script wordmark is paired with a bold, energetic color palette and a simplified “W” mark that can flex across packaging, signage, social media, and digital touchpoints.
The goal was to create something that feels homemade without looking small, giving Whipped a recognizable identity that can grow alongside the business.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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There is no better feeling than getting the details just right on fully custom logotypes ✒️
very well polished wordmark!
Spent way too long asking: can a brand look like it survived a riot and still hold up on a billboard? XEROX RIOT is my answer — every "random" letter in the logo actually follows the same rule, at every scale, every time. Chaos, but load-bearing.
When my page reloaded i didnt saw who post this, but i knew it was you at first glance. Really good and characteristic work. I like that dark street style blending with contrast color in a way you do it. Great work once again!
ORBIS was built around a simple belief: every brand needs direction.
In an ever-changing communication landscape, businesses need more than visual appeal—they need a clear position and a recognizable presence. ORBIS was created as a creative studio focused on shaping that direction, transforming strategy, communication, and design into meaningful and lasting brand experiences.
Its visual identity is inspired by the concept of an orbit: a continuous path toward a purpose. The primary symbol represents an open trajectory, expressing movement, growth, and the pursuit of new opportunities. Every typographic decision reinforces that concept; from the open symbol to the upward motion embedded in the letterforms, the identity subtly communicates progress while maintaining clarity and balance.
Rather than creating logos, ORBIS develops visual systems that can evolve alongside the brands they represent. Whether through branding, digital experiences, environmental graphics, or communication, every element becomes part of a unified strategy.
Because design isn't the destination.
Direction is.
love this typography, it's so distinctive!