Abu Al-Ragheb Tires: from a logo to a whole brand. A 1963 family tire house with five branches in Amman came with a logo and no website. I built everything around it: a 25-page brand manual, storefront and interior signage, uniforms, van livery, stationery, motorsport banners, and a bilingual website with a WhatsApp tire finder. AI-readability went from 0 to 90. Brand, website and systems by Keith Al Mifrigi, Exceed Solutions.