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The Patron Saint of Roller Derby. Vector artwork created in illustrator and brought into Photoshop to create a more textured torn look. The illustration was applied to apparel, posters, and stickers.
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YUMM 🍪 is a brand identity project for a cookie bakery built around the idea that a brand can be experienced as a story, not just a logo.
For this concept, I developed a visual system that combines graphic design and illustration, creating a playful and narrative-driven world. Instead of treating the logo as a static element, I integrated it into a sequence that follows the entire journey of the cookies—from mixing the dough, to baking, packaging, purchasing, and finally enjoying them.
Illustration becomes the main storytelling tool, turning each phase into expressive and engaging scenes. The result is a visual identity that not only communicates what YUMM is, but also how it feels: soft, indulgent, and slightly addictive.
This project was an opportunity to experiment with a more illustrative and narrative approach to branding, where visual identity becomes an experience rather than just a system.
I’m excited to continue exploring this direction and bring it into future projects where storytelling and design blend seamlessly.
This is so fun - I love it!
Brand Identity and Visual Communication for a cultural space in São Paulo, Brazil, focused in connecting street artists, brands and people. Sponsored by Hypebeast, Guadalupe and SneakersBR.
I animated the static logo and created some visuals
to be used in events or as background visuals for the store.
Nice 🙂
Brunch Junkie, Brand Strategy, Identity & Packaging Design
Every syrup on the shelf looked the same. Maple. Again. The client saw a gap nobody was filling and built Brunch Junkie to fill it, a small-batch artisan syrup brand from Denver, Colorado, made with real fruits and herbs.
The work covered everything from brand strategy and audience research to visual identity, custom fruit illustration, and a full packaging system across 3 SKUs. Print-ready, shelf-ready, and built to scale.
Check it out
Brand Strategy · Visual Identity · Packaging Design
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