I’ve been creating a loooot of female fashion visuals lately, so I knew I had to switch things up...I’ve been creating a loooot of female fashion visuals lately, so I knew I had to switch things up...
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I’ve been creating a loooot of female fashion visuals lately, so I knew I had to switch things up a little...
I really like TwoJeys and its whole aesthetic, so obviously I had to take one of their rings and turn it into a little campaign 😏
A simple but bold photoshoot, playing with close ups and textures.
The whole shoot was created in Flora, and I also used the Timeline Editor to bring the images together into a clip 🌸
💫 I also have a 25% discount for Flora users, so if you want to give it a try, here’s the link:
https://refer.flora.ai/julia-calabrese
Turning a single ring into a full campaign concept is such a smart way to keep the female fashion work fresh. How much of the final look came together inside Flora versus how much was planned out before you started generating?
Thank you Diego!
I had a pretty solid idea about the model, fit and style of the photoshoot. Some poses where "accidental" and some others referenced 🙌
That red backdrop against his skin tone is doing so much of the work here, feels editorial rather than a product shot. I'd guess Flora got you most of the way there and retouching was minimal, but curious if that ratio is actually reversed for you.
Experimented a bit today with Krea and image generation for a case study I’m putting together around AI EarPods connected to OpenAI.
The focus has been on creating fashion-forward product imagery and art directing a world that feels specific to the identity, rather than just generating nice-looking AI images.
The trickiest part has been product consistency. Especially getting the EarPods to actually sit snug in the ear. If you’ve worked through this process, you probably know the struggle 😅
Simply telling AI to “make it fit more snug or in the ear” doesn’t always work. It loves to reinterpret the product every time.
Still experimenting, but getting closer. If anyone has found a good workflow for keeping products consistent across AI-generated shoots, I’d love to hear it!
What happens when you take a hero frame from an AI-generated video and push it back into an image edit model?
This weekend I took a still from a recent Seedance 2.5 piece I made —depicting a solo mountaineer in a harsh alpine environment — and ran it through Midjourney's new v8.2 edit model to see how far I could iterate on a single frame without regenerating from scratch.
Tested wardrobe swaps, environment shifts, and style transfers.
Video walkthrough of the process coming in a separate post.
I enjoy finding simple visual ideas that make a product feel more premium, memorable, and desirable.
For this concept, I used a vinyl record as a moving display to showcase the product from different angles while keeping the visual clean and fashion-focused.
My work is centered around fashion, footwear, and accessories, creating AI visuals and short-form concepts tailored to the brand, product, and its visual identity.
Concept, creative direction, AI production & edit by me.
Inspired by @ZARA.
Open to collaborations with fashion and lifestyle brands.