I’m experimenting with integrating character animation into user interactions. Deleting files is usually boring and straightforward. You select the files and press Delete, and that’s it!
I thought it would be more fun to design a character who gets excited whenever you decide to delete unnecessary files from your drive!
The low-poly scene already has a strong sense of place, and the 60fps browser target makes the interaction feel ambitious in the best way. I especially like how the restrained palette lets the “Explore the Silo” typography lead the experience.
The way the oversized promise carries through the pink palette is really effective—the close-up crops make the car feel immediate without losing the campaign idea.