A few months ago, I had the pleasure of creating the brand identity for Stella's Snacks, a small snack bar located within Mason & Fifth, a hospitality brand known for combining luxury with a home-away-from-home atmosphere. The identity was inspired by Stella, the beloved dog who greets guests at reception. By positioning Stella as the brand’s mascot and name, we could create a visual identity reflecting the warmth and personality guests already associate with their stay. This approach allowed the snack bar to feel instantly familiar and personal, reinforcing Mason & Fifth’s emphasis on community and comfort. We created a cheerful, character-driven brand that elevates a simple snack offering into a memorable part of the Mason & Fifth experience. Working closely with the Mason & Fifth team, I crafted a brand built around bold, rich colours, a suite of custom playful illustrations, and a friendly tone of voice. Together these elements capture Stella’s lovable personality while creating a distinctive, light-hearted brand that stands proudly within the Mason & Fifth ecosystem. I hope you love it as much as we do!

This is one of the best design have seen so far today.... Nice palette

We've been integrating Figma Wave into our pipeline a lot over the last couple of weeks. This set of icons is from our experimentation for an unreleased client website. We ended up going in a different direction, but it gave us a really good idea of what was working and what wasn't. The pipeline was pretty simple. We created around 12 unique icons in C4D, fully art directed. Then we built a flow in Figma Weave to recreate the style we'd established from those 12 images. The end result was a workflow that let us generate pretty much any icon we could imagine, in the style we'd built.

So good!