A food poster has a simple challenge: get attention, create appetite and make the brand memorable.
For this concept, we built the composition around the food itself, using strong visual hierarchy to guide the viewer from the product to the message and supporting brand elements.
The design keeps the communication direct while giving the imagery enough space to do the selling.
For this one, I went for a premium podcast-style look with natural delivery, subtle camera changes, kinetic text and supporting B-roll, instead of making it feel like the usual AI talking-head video.
The goal was simple: make AI-generated content feel like something you’d actually stop and watch.
I created a 30-sec AI-powered UGC ad for MELTY, a fictional ice cream brand.
This one was a bit of a challenge because getting AI-generated UGC to feel natural, from the creator’s expressions and eating motion to the product and ice cream texture takes a lot of prompting and refining.
I worked on everything from the concept and product visuals to the creator, scenes, and final video, with the goal of making it feel like a real UGC ad rather than something obviously AI-generated.
Still learning and pushing what AI can do with product advertising.
What do you think?
Want an AI-powered UGC ad for your brand or product? Send me a DM.