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What transforms AI-generated assets into meaningful creative work?
I created a short cinematic vertical ad for the Envato challenge.
I really like the challenge theme because it reflects something I strongly believe: AI is a powerful creative tool, but it's the human behind the creative vision, direction, and decision-making that elevates the final result.
For this entry, I directed the entire creative process, from developing the concept, selecting the right stock assets, creating AI-generated visuals, color grading, and assembling the final ad.
Watch my complete workflow in the comments 👇
P.S. The ad is in a vertical format, so be sure to expand the video for the best viewing experience
Wow, congratulations on your latest milestone, more to come! 🚀 This motion storytelling would look epic embedded in a web hero section.
Hey @Karina great work! If you wouldn't mind resubmitting with your process breakdown in the main post please. That way this will ensure the correct video gets judged. If it allows you to include both videos in the main post, that's fine too. Thanks!
I'd buy this matcha :D
Great work!
Me dieron ganas de beber té matcha-
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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What actually separates good creative work from great?🤔
Envato is running a challenge called Human by Design. $50k in prizes for work that shows the human behind it. Not just the output. The decisions, the instincts, the moments where you changed course.
Is taste something you can develop, or do you either have it or you don't?
Join now!
Good luck everyone 💚
Partnered with Envato and Contra on this one. Envato is running a $50k creative challenge called Human By Design, and I made a short video breaking down what it is and why it's worth entering.
The brief: use Envato's stock assets and AI tools to build a creative project, then show the human decisions that shaped it. Not just the final render, the judgment calls along the way.
You get a free month of Envato Plus just for entering. If you've been looking for a reason to ship something and potentially get paid for it, this is a good one.
#EnvatoChallenge #HumanByDesign #AIVideo #MotionDesign #Envato #Contra
Let's go! 🌟
Where does taste actually come from? Practice, instinct, both?
Envato's Human by Design challenge is giving away $50k in prizes for creative work that shows exactly that - the judgment behind it. The mockup you chose over another. The draft you scrapped. The prompt you rewrote three times because it still didn't feel right.
Not just the output, but the decisions behind it. Can't wait to see what you create ✨ .
Can't wait to see what everyone does with this theme!
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