Nike Air Zoom Alpha fly NEXT% 3 — Commercial Film & Visual Design Process
This project explores the intersection of high-performance footwear engineering and dynamic cinematic storytelling. Designed for the Nike Air Zoom Alphafly NEXT% 3, the creative direction focuses on communicating raw propulsion, energy return, and lightweight stability through kinetic motion and macro texturing.
Design & Creative Process:
1. Research & Creative Direction:
Analyzed modern competitive running aesthetics to craft a dark, futuristic sports-tech visual language.
Selected a high-contrast color scheme: deep midnight navy and carbon black, accented with electric blue and pulsing neon lime-green highlights.
2. Storyboarding & Motion Rhythm:
Structured an escalating visual pace: transitioning from brooding studio push-ins to golden-hour stadium tracking, followed by explosive ground impacts.
Synced scene changes and camera orbital arcs to an aggressive, driving electronic cadence to amplify perceived velocity.
3. Feature Visualization & Macro Texturing:
Forefoot Air Pods: Designed soft glowing pulses to visualize real-time air compression and responsiveness.
Rocker Geometry: Animated dynamic callout arcs and glowing vector guides to highlight curved sole mechanics.
AtomKnit Upper: Integrated luminous cyan wind-streak lines across the fabric mesh to communicate active airflow and ultralight construction.
4. Kinetic Typography & Brand Integration:
Implemented bold, condensed athletic typography ("Dominate Every Surface", "Speed That Leaves Everyone Behind") paired with clean data callouts.
Preserved official brand assets, culminating in a balanced lockup featuring the iconic Swoosh and "Just Do It" tagline.
Qloxia is a project management and team collaboration SaaS concept designed around a simple product promise:
Bring projects, people, and progress into one place.
The experience combines:
• Project management
• Task management
• Team collaboration
• Planning and analytics
• Progress visualization
• Social proof
• SaaS pricing
• Conversion-focused UX
The design direction uses soft visual environments, editorial typography, rounded components, product-led storytelling, and structured content hierarchy to make the platform feel both professional and approachable.
The goal wasn't to make another dashboard-heavy SaaS website.
It was to create an experience where users can quickly understand the product, explore its capabilities, build confidence, and take action.
Building a SaaS product, dashboard, or web application?
Taqwah can help you transform your product idea into a clear, scalable, conversion-focused UI/UX experience - from strategy and UX to polished interface design.
👉 Send us your product idea and let's discuss how we can design the experience around your business goals.
Libra season is here, and so is spring (in my side of the world)!
🌸🍃 ☀️🌈
I'm using this blooming moment to rebuild my personal brand from the ground up: re-evaluating, brainstorming, and bringing my whole toolset to the table. 💻🧠⚡️
As a multipotential creator, making everything I do fit into one clear story isn't always easy. So I'm giving it the time it deserves, and I'm curious to see where it leads.
STAY TUNED! 😊