Currently building a new identity for an AI + fintech company in Dubai.

Still early, but this is one of the directions we’ve been exploring for the brand.

The idea was to avoid the usual “AI company” visual language and build something that feels more established, precise, and quietly futuristic.

We’ve been playing with geometry, light, and a much more restrained visual system around the mark.

Still developing this one, so I’m curious:

Would you push this direction further, or keep it this restrained?

Honestly the logo presentation is impressive

Brand guidelines fail when someone tries to use them. The PDF is complete. But when a developer needs something the system didn't anticipate, there's no logic to extend from. A style guide documents what exists. A system tells you what to do next.

Mind blowing job