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The objective was to execute a complete "Professional Makeover" for a business selling platform. I transitioned the existing site from a generic, low-conversion wireframe into a sophisticated, high-authority digital storefront that builds instant trust with the audience
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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designed to grow, built to be remembered 🔥 brand identity for a restaurant that cooks the old way — with fire. one color. one vibe. full system.
Graphic DesignLogo DesignTypographyAdobe After EffectsAdobe IllustratorAdobe Photoshopfreelancerlifebrandingreturntonature
I want the pattern simplicity
Love the logo
Nobody's going to frame your brand guidelines on their wall. And that's the point.
Every year there's a new wave of "design trends" adaptive identity, modular components, flexible color palettes. And every year companies spend months making guidelines that look incredible as a Behance case study and then collect dust in a shared drive.
You know what actually works? a system your marketing team can use without calling a designer. Rules that are clear enough that someone on your growth team can build a landing page that still looks like your brand.
The identity work I'm proudest of isn't the stuff that gets the most likes. It's the stuff where a client's ops team is shipping brand-consistent assets six months later without asking me for help.
That's the job. Making it look good AND functional.
I always have mixed feelings when delivering traditional brand guidelines - more now that brands move so fast. I totally agree with the foundational rules that anyone can pick up later and execute, but that can be, for example, a software that has all the rules built in to...
DriveClub - Multi-City Car Membership Platform | Laravel, React.js, PostgreSQL
DriveClub aims to modernize urban mobility by offering a subscription-based car-sharing service that spans multiple cities. Instead of owning a car, members choose a monthly plan (Starter, Premium, or Elite), then book vehicles on-demand from a curated fleet of economy, midsize, SUV, and luxury cars. The platform is designed to demonstrate a production-grade membership management system with rich analytics and a polished user experience.
Fun looking project.
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