Turning evolving startup ideas into clear, investor-ready presentations.
Partnered with Gamma to demonstrate how I use Claude and Gamma to transform evolving product ideas into compelling visual presentations, using my startup, Playdate, as a real-world example.
Playdate is a flexible, multi-stop itinerary planning tool for parents. As the product strategy evolves, I use Claude to refine the narrative and Gamma to translate those ideas into structured, visually engaging slides.
My contributions
• Product positioning and storytelling
• AI-assisted narrative development
• Investor pitch presentation design
• Visual communication and content structuring
• Product demo video creation
Outcome: A sponsored product walkthrough demonstrating how founders can move from changing business ideas to polished, investor-ready presentation materials more efficiently.
A creative technologist takes an idea and works out what technology can do for it. Then builds the way it gets made, so it works a second time too.
That's the short version, as a 39-second pixel film. I'm the one with the hat.
In my own work it goes two ways. Creative workflows make the work: the images, clips and films. Operational ones keep it running, like the setup behind a team using AI every day. For both, the loop is the same: test it, break it, build it better.
The voice in the film is a synthetic version of mine. The animation is drawn in code.
Love this definition! "Works a second time too" is the real difference between a cool experiment and actual creative technology. Building the system so it repeats is where the craft is. That 39-second pixel film sounds fun - love that you put yourself in it with the hat! 😄
Title: Proper Form — Brand Identity & Visual Language
A brand identity for Proper Form built around a more modern, movement-driven take on recovery and healthcare.
The visual system extends the logo into a complete language through color, typography, imagery and layout, creating a consistent identity across different brand touchpoints.
Created by Lepisov Branding in collaboration with @Creative Mints