Lead Digital Execution for Big Brother Naija's Season 10 CampaignLead Digital Execution for Big Brother Naija's Season 10 Campaign
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Brandon Muchenje
• 1d
Big Brother Naija Season 10
Overview:
Selected to lead digital execution for Season 10 of Big Brother Naija, Africa’s largest reality television production. Worked within the digital team to conceptualise and extend campaign visuals across high-volume social and web platforms for Showmax Africa and MultiChoice regional markets.
Scope:
• Social-first campaign design (Instagram, Facebook, X)
• Web banners and platform promotional assets
• Extension of master key visual into scalable digital systems
• Multi-market rollout (Nigeria, Uganda, Kenya, Tanzania)
• High-volume production across daily broadcast cycles
Scope:
• Social-first campaign design (Instagram, Facebook, X)
• Web banners and platform promotional assets
• Extension of master key visual into scalable digital systems
• Multi-market rollout (Nigeria, Uganda, Kenya, Tanzania)
• High-volume production across daily broadcast cycles
Key Contributions:
• Extended the master key visual into adaptable digital formats across multiple aspect ratios and platforms.
• Conceptualised additional campaign treatments for eviction announcements, voting moments, and finale reveals.
• Designed voting-related visual assets aligned with development timelines and broadcast mechanics.
• Built structured, reusable templates to support rapid turnaround during peak live-show cycles.
• Maintained visual consistency across regional adaptations while meeting fast-paced content demands.
Scale & Execution:
Season 10 required consistent creative output across daily broadcast schedules. Assets were adapted and delivered under tight turnaround windows while maintaining brand consistency across regional platforms.
One finale announcement visual reached over 1.6M users across Instagram.
Production Environment:
Worked cross-functionally with content, video, and strategy teams to ensure creative alignment across digital and broadcast channels.
Graphic DesignAdobe PhotoshopSocial Content Design
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