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Just wrapped up a rapid-response AI concept reacting to Cale Makar’s historic $20.4M/year NHL extension! 🏔️🏒
When major sports breaking news hits, hours matter for premium brands and betting agencies. I deployed a quick multi-model workflow to deliver a cinematic 15s commercial concept while the news is still hot.
Hook: Custom digital twin AI ambassador Adélka in the Avalanche VIP lounge (Meta AI).
Climax & 180° Camera: Dynamic back-angle with a laser neon setup (Grok).
(Fun fact: The AI pushed a glitchy "18" on the shoulders instead of "8". We kept it as an intentional "future leak" easter egg. Perfect imperfection.)
Soundtrack adjusted with a heavy Sport Trap beat inside VN to match the exact moment the neon turns on at the 12-second mark. 🔊⚡
Let's redefine real-time sports marketing!
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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The client initially reached out for a consultation. We discussed the product, its goals, and how the video could be used in marketing. Based on that, we structured the concept and moved into storyboard development, followed by full animation production.
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Recently got this completed!
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Super excited for the client to launch this!
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