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I created a cinematic AI-powered advertising campaign for an electric cargo bike brand, using a Viking-inspired concept to communicate strength, utility and Scandinavian heritage.
Instead of producing a traditional product commercial, I developed a story-driven campaign designed to stop scrolling and create emotional engagement while still showcasing the product.
My role
Creative Direction
Campaign Concept Development
AI Storyboarding
Cinematic AI Video Production
Prompt Engineering
Scene Composition
Ad Creative Strategy
Goal
Create a memorable hero campaign demonstrating how brands can move beyond generic product ads by using cinematic storytelling and AI-powered production.
Deliverables
Vertical social-first commercial
Cinematic hero advertisement
AI-generated characters
Product integration
Story-driven campaign
Premium color grading
Social media optimized format
Tools
Higgsfield AI
Kling
Veo
ChatGPT
Creative Prompt Engineering
AI Video Workflow
Results
This project demonstrates how AI can dramatically reduce production time while enabling cinematic advertising concepts that would traditionally require large film crews, actors and significant production budgets.
Really awesome
The network for creativity
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Get the free Parley prompt:
Click “Get the prompt,” then:
1. Open the Framer Marketplace listing
2. Comment with what you’d build or adapt with Parley
3. Submit your Framer profile URL + email
4. Receive the prompt through Polar
startfrom.co
Parley - Startfrom Framer Template
A warm, painterly landing page for AI products and the agents behind them. Duplicate this Framer template, edit it, and publish a finished website faster.
I love Envato. I used to make loads of After Effects promo videos back in 2016 using their Envato Elements library. I'm glad they're all in on generative AI now.
As soon as I signed up for the contest, I wanted to do a quick promo for the challenge. I had to wait for the weekend because of work, but in the meantime I was gathering assets in the workspace. Looking around the Envato library kept giving me ideas, and that quick promo turned into a 60-second video built from what I found browsing Envato: Stock references became characters, then the music, voiceover, fonts, and transitions all came from their big-ass library.
I think discovery is the most relevant "Human by Design" moment... not correcting a mistake or a design change. We do that too when we collaborate with other people, but discovery is an exclusively human sport. We are the curators of taste, the creative funnel of inspiration. Yes, tools make it faster, and we can now follow every spark to create whatever we want. But that inspiration comes mostly from the need for constant discovery in our ever-changing world. It is beautiful.
omg me too! so many projects started with Envato Elements!!
Website redesign + Reservation and Payment automation with @Base44 for Riga based private practice of Physiotherapist & Physical Preparation coach Raivis Miezans.
Before:
→ Outdated web design & functionality
→ No automation systems
→ Inefficient layout and structure
→ Only in Latvian
🔗 Website: https://miezans.lv/
After:
→ Fresh design
→ Improved layout and structure
→ Reservations automation (Google Calendar)
→ Payment system automation (Stripe)
→ Localised in Latvian and English
🔗 Website: https://miezans-motion-pro.base44.app
Step-by-step process:
1. Old website's copy, structure and functionality analysed by Claude.
2. Claude assisted detailed prompt for Base44.
3. Base44 generated a fully functional layout in one go including Google Calendar and Stripe integration for reservation and payment automation.
4. Design refined using Figma files and code-based prompts.
Raivis Miezans:
“I went through the website - it's clean and organised. Reservation process is clear and simple. Since I don't have an administrator, having people register through the website would make my life easier, 1000% - I want this automation like, right now!"
amazing before/after!
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