Brand identity package for strivenet, A platform that connects athletes with the right sponsors.Brand identity package for strivenet, A platform that connects athletes with the right sponsors.
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A digital payments platform making it simpler to move, receive and manage money. We built its identity to feel the same way: fast, clear and human.
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Built this in Framer as a concept project. Goal was to make it feel run by ex-journalists. Choices: editorial serif (Libre Baskerville), a dark photo with one color accent, and copy that positions against blast-style PR.
Where I’m unsure: text legibility over the photo and whether the two CTAs compete. What would you change?
The inflatable flower. Only houseplant I'm guaranteed not to kill. Also, a new object every month is a sneaky good retention hook, people will stay subscribed just to see what's next.