Introducing ZARGAR where heritage meets identity. ZARGAR is a brand identity system born from a forgotten craft: Tilla Zari, the metallic thread embroidery once woven into footwear across the Pothohar region of Punjab. This project is my BFA Graphic Design thesis ,An attempt to pull a fading tradition into a contemporary visual language, without losing what made it sacred in the first place. Every mark, material choice, and typographic decision was built to honor the hands that shaped this craft for generations. Zari isn't just embroidery. It's memory, status, and story stitched in metalic thread. ZARGAR is my way of making sure that story doesn't disappear.

Tilla Zari is a hard source to build a system from, because the sheen is doing half the communication - the mark has to survive being flattened to one colour on a box or a care label, where none of that is available. Systems built against that constraint usually end up stronger than ones drawn purely on screen.

What happens when a digital agency stops looking like every other digital agency?

For MOONIQ, the answer was a visual identity built around exploration, ambition, and limitless growth.

MOONIQ is a digital marketing agency specializing in social media, blockchain, and Web2 consulting. The challenge was to create a brand that could communicate its futuristic vision without sacrificing sophistication, trust, or strategic clarity.

The identity was developed as a complete visual system — from the logo and typography to the color palette and supporting applications — creating a distinctive presence designed to position MOONIQ as a guide for brands reaching new heights.

A bold identity for a brand built to move forward.

Featured twice on Behance — Branding & Stock.

Building a brand that deserves to be remembered? Let’s talk.

Pretty cool! Is this website live ?