The "Old Way" of creating was about being the best, looking at everyone else's progress, and grinding in a dark room alone. We’re leaving that in the past. 🚮
The 2026 Creative Motto:
1️⃣ Don't Compete: There is room for everyone at the top. 🏔️
2️⃣ Don't Compare: Your Chapter 1 isn’t their Chapter 20. 📖
3️⃣ Don't Isolate: Creativity dies in a vacuum. Connect. 🤝
Let’s build together. 🛠️🎨
Sometimes, the work is good. The direction is clear. The conversation is productive. And then the timeline doesn't quite line up.
That was the case with Cylindrique.
The project ended before we could take this concept all the way through, largely because we couldn't find alignment on the timeline. That's part of working in design. A good creative process still needs a practical agreement around time, feedback, and decision making.
But I didn't want the concept to disappear with the project.
The idea started with something deliberately simple: a cylinder.
From there, I explored how that form could become a modern industrial mark for an AI company, using geometry, segmentation, negative space, and perspective to create a sense of structure and depth.
No generic AI symbols. No unnecessary complexity. Just a system built from one strong form.
I would have liked to see where the identity could have gone with the full process.
Still, some concepts are worth showing even when they don't become the final answer.
Not every design has to become a brand to be worth making.
Never really thought my first features on Contra would feel this reassuring. Seeing both Direct Design and Nexterra get picked by the Contra team honestly means a lot.
There’s always that little doubt when you put your work out there, wondering if it’s good enough, if the right people are seeing it or if you’re moving in the right direction.
So this was a really nice reminder to keep going and keep making things I believe in.
Thank you to the Contra team for noticing the work and for the little bit of encouragement I didn’t know I needed. 🫶