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Google Ads Diploma: Leo Zane Gouws — Certified Google Ads Specialist & SEO Copywriter in South Africa (Search, Display, Shopping, YouTube Ads)
Google Ads Diploma – Leo Zane Gouws
Leo Zane Gouws is a certified Google Ads Specialist and SEO Copywriter in South Africa, holding a Google Ads Diploma with verified, practical expertise across Search Ads, Display Ads, Shopping Ads, and YouTube Ads. His work helps brands increase visibility, reach more customers, and grow revenue through a combination of high-performing paid advertising and organic SEO strategies.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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🚀 PMax vs Search: What Should You Use?
A common question I hear:
“Should I run Performance Max or Search campaigns?”
The answer depends on your business goal, audience, and campaign data.
🔎 Search Ads
Best when you want to target people actively searching for specific products or services.
✅ More control over keywords
✅ Strong search intent
✅ Useful for capturing demand
✅ Easier to understand search-based performance
🤖 Performance Max
Best when you want Google to use automation across multiple Google channels and optimize toward your conversion goals.
✅ Automated bidding & targeting
✅ Access to multiple Google placements
✅ Useful for eCommerce and conversion-focused campaigns
✅ Can help scale when you have enough quality conversion data
💡 The key isn't choosing one simply because it's popular.
Start with your business objective, conversion tracking, budget, and available data—then choose the campaign structure that fits.
Don’t choose the campaign type first. Choose the strategy first.
📩 Need help planning or optimizing your Google Ads campaigns? Let’s connect.
#GoogleAds #PerformanceMax #PMax #SearchAds #GoogleAdvertising #PPC #DigitalMarketing #AdOptimization #PerformanceMarketing
Lol, Just been playing around with 3D billboard images and turning them into short videos in Google Flow.
wanted to see how far i could push a simple billboard image and make it feel like a real product ad. 🙈🙈😹💖💖
