Bitwala UX/Product Engineering Case Study: Research & TestingBitwala UX/Product Engineering Case Study: Research & Testing
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Work @ Bitwala as UX and Product Engineer
Check it out That was fun!
Three months of building, backed by a solid round of user research – and the results paid off.
What we tested:
✅ Onboarding: Was it quick and frictionless? Did users grasp the key details without cognitive overload?
✅ Home & Dashboard: Where do they click first? How long do they pause before acting? How quickly do they find what they need, and what do they prioritize?
✅ Errors: Are the messages clear and well-timed, or contradictory? Do users hit dead ends with no clue what went wrong?
There is a ton of actionable insight in watching real users navigate your product – helping them achieve their goals smoothly is what ultimately drives revenue.
Flowgen's avatar
Research-driven onboarding uplift is impressive work.
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