Project Title: ZestDrop: High-Conversion Food Delivery Landing Page UI

Role: Product Designer / UI Designer Project Type: Concept Design / Web Design Tools: AI-Assisted Prototyping (Stitch AI) & UI Direction

Overview

ZestDrop is a conceptual fast-food delivery platform designed for speed, freshness, and ultimate cravings. The goal of this project was to architect a high-energy, high-converting desktop landing page that immediately draws the user in and drives them toward making an order.

The Challenge

Food delivery landing pages often look cluttered with too many competing restaurant logos and overwhelming menus. The challenge here was to design a clean, highly curated experience that balances a bold, vibrant brand identity with standard e-commerce conversion principles. It needed to showcase diverse comfort foods—from artisan pizza to local favorites like Jollof rice—in a cohesive, appetizing way.

The Solution & Design Choices

I directed the layout and visual hierarchy to prioritize user action and visual breathing room:

Vibrant Color Palette: Utilized a dominant mint and emerald green color scheme to psychologically signal freshness, kinetic speed, and "go" (action).

Hero Section: Designed a split-screen hero layout with a bold, punchy headline ("Your Ultimate Cravings, Dropped Fast") paired with dual CTAs, ensuring the primary "Order Now" button stands out with maximum contrast.

Trending Grid: Created a uniform card UI for the "Trending Near You" section to display diverse food options (Pizza, Chicken, Jollof Rice) neatly. Added clear pricing tags, ratings, and quick-add buttons to reduce friction.

Business Value Integration: Incorporated a "Join ZestPlus" subscription block and a "Sustainable Packing" highlight below the fold to demonstrate an understanding of business goals like user retention and brand values.