Just wrapped up one of my favourite projects recently for EnergyCentral's brand refresh and I am OBSESSED with how this direction has come together Final creative dropping soon but for now here is a teaser of one of the many creative concepts that I created early on. Still love the overall vibe of this one. Some styling made it into the final though!

This is sooo STUNNING

Bad Bun is a burger joint with a rebellious streak. Not your average takeaway — it's the place you go before the party, after the party, and sometimes instead of the party. The ask was to create a brand that felt bold, unapologetic and made to be seen. Something playful and confident, with just enough chaos to feel authentic. The kind of branding people instantly recognise — and want to be part of.

The approach: I came at it from the culture first. Bad Bun isn't just food — it's a mood, a crowd, a late-night energy. So the brand had to live beyond the logo. I developed a full visual world built around that personality: a tone of voice that's got attitude without trying too hard, a visual system that's deliberately a little unruly, and a character-driven illustration language that shows up consistently across every surface. The packaging talks back. The menu reads like a playlist. The merch is something people actually want to wear. Every touchpoint was designed to feel like it belongs to a place worth talking about.

Deliverables: Brand strategy · Visual identity · Tone of voice · Packaging design · Menu design · Merch · Environmental graphics

Obsessed. I'd eat there every day with graphics like that 🙌