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✨ One idea. One character. One complete brand universe.
Meet YOURA — a tiny companion created to bring light to everyday moments.
Over the past few days, this project evolved from early exploration into a complete mascot system, including a custom wordmark, character sheet, sticker collection, merchandise, and a cohesive visual identity.
Every piece was created and refined entirely in Recraft Studio.
Thank you to everyone who followed the journey, shared feedback, and supported YOURA along the way. 💛
No matter the outcome, creating this little world has been an unforgettable experience.
YOURA is a complete brand universe, created with Recraft. ✨
#RecraftChallenge #Recraft #CharacterDesign #BrandIdentity #MascotDesign
From a simple idea to a complete brand universe… that's inspiring. Great work, Adel! 👏✨
This is my favourite among all the entries... insane how you pulled this off in sucha short period.. genius genius work 🙌👏
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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NOMNOM is a playful green raccoon and digital clutter collector. He feeds on duplicate files, forgotten screenshots, open tabs, old notifications, and messy folders. Curious, mischievous, and always a little hungry, he turns digital cleanup into something satisfying rather than frustrating. His fluffy green fur, dark eye mask, striped tail, and cozy patchwork outfit make him instantly recognizable across every touchpoint.
I built the full mascot system in @recraftai, including the character, campaign visuals, mobile UI, and sticker pack, all designed to keep NOMNOM recognizable across every touchpoint. 💚
#RecraftChallenge #MascotDesign #BrandDesign
Looks great! Can you share a link?
Excited to participate in the Recraft Mascot Challenge.
For this project, I will be creating an original mascot character, complete with a unique visual identity, custom wordmark, personality, and branded applications. I'm looking forward to exploring character design, storytelling, and brand consistency throughout the creative process.
SUN·SHIELD 🤠🌵☀️
SUN·SHIELD is a premium sunscreen brand reimagined through the American West, trading beach clichés for frontier heritage. A desert gecko has spent his whole life under the harshest sun on earth and never once burned, so who better to front sun protection? That one idea unlocks a whole world: saloon lettering, a sheriff's badge, wanted posters, and a holstered "six-shooter" that's really a tube of SPF.
Meet Sunny 🦎
A desert gecko cowboy and self-appointed sheriff of sun safety. Never burned, quick on the draw, with a tube of SUN·SHIELD holstered where his six-shooter should be. Sun-smart by nature.
Built entirely in @recraftai for the #recraftchallenge, character developed in Exploration, and kept on-model across every touchpoint with a locked reference image.
🔗 Full project: https://www.recraft.ai/project/65234878-6f1b-42de-941d-0a4af514c26c
Thanks for watching! 🧡
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