New case study: the landing page for REVAI, a concept AI sales platform.

The brief I gave myself was structural, not decorative: design a page where every section earns the next one. Hero makes one claim and gets out of the way. The value proposition comes before any feature gets named — because a feature nobody understands yet is just noise. Proof (testimonial, logos) sits right before the final ask, not scattered earlier where it does nothing.

Art direction followed the same logic — high contrast where the page needs to make a claim, quieter and more editorial where it needs to build trust. The layout isn't there to look good in isolation. It's there to move someone from "what is this" to "I trust this" in one scroll.

Love the colors dude! Hell of a work🔥

Team Sections: Professional Only or Professional + Personal?

A team section can build trust in different ways.

Version A - Professional. Focuses on the coaches’ professional experience - their expertise, years of practice, and approach to working with clients.

Version B - Professional + Personal. Keeps this information but adds a Weekend Mode with personal photos, interests, and small stories about life outside work.

For a coaching website, both sides matter: expertise shows competence, while personality helps visitors feel a human connection.

Which version would make you more likely to choose a coach?

Upgoating version B