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"I’m pleased to share a recent pattern+Tech Pack design concept for a streetwear hoodie, where I explored the tension between rigid structure and organic chaos.
The design utilizes a fragmented, almost 'digital artifact' motif—reimagining classic organic forms into sharp, pixelated, and gestural strokes. These aggressive, horizontal elements are layered over large, soft, abstract pink color blocks to create depth.
This technique, which I call 'structured decay,' was designed to give a classic streetwear silhouette a complex, textured, and forward-thinking aesthetic. The final result is a pattern with incredible rhythm and unexpected transitions.
The structured-decay idea is compelling—the contrast between rigid geometry and soft, oversized color blocks gives the hoodie a real visual rhythm. I especially like how the tech-pack logic still leaves room for expressive surface detail.
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PALEPAI : From Ceremonial Textile to Contemporary Streetwear
A nineteenth century ceremonial banner from the Lampung people of Sumatra becomes the starting point for this project. Palepai once carried meaning of ancestry, status, maritime culture, and passage through its ships, figures, and geometric motifs, and this collection reimagines that heritage as a contemporary streetwear line.
The process moved through moodboard research, detailed pattern extraction, flatlay outfit design, diverse model generation, editorial photoshoots, and cinematic video production. Codex and FLORA MCP were connected together to accelerate the entire workflow, from research and visual exploration to batch generation and final motion output.
The result is a full creative pipeline turning a piece of cultural history into a modern fashion narrative, told through pattern, texture, styling, and movement.
Original Artwork:
https://www.metmuseum.org/art/collection/search/316457
FLORA Project:
https://app.flora.ai/join-project/3160fdba-8e32-45b8-981f-a612b2aa0fe2
FLORA X CONTRA
this is really nice process and the result looks really clean
Great design doesn't just look good, it converts.
I've recently been working on two luxury fashion concepts that balance brand storytelling with conversion-focused UX.
One is a heritage-inspired knitwear brand. I focused on creating a clean, editorial layout that lets the product photography breathe because when you're selling premium knitwear, the texture and quality need to be the hero.
The other is a seamless activewear brand launching a new leggings collection. The challenge here was different: high-intent shoppers want to see product details fast. I designed a "Shop Now" flow that reduces friction, highlights the "Seamless Collection" as a key differentiator, and surfaces bestsellers immediately.
What I learned:
- Luxury fashion needs editorial breathing room.
- Activewear needs speed and clarity (users want to find their size and buy)
- Both need mobile-first layouts because 70%+ traffic comes from mobile
I didn't just design these, I built them with clean Liquid, optimized for Core Web Vitals, and integrated with Klaviyo for email capture. From Figma to launch, I handled it all.
One thing I want to understand deeply from each of my clients is what's the most important element of a fashion e-commerce site for them?
#Shopify #ShopifyDeveloper #Ecommerce #FashionEcommerce #CRO #UXDesign #Liquid #DTC
Amazing
Murano glass-inspired tennis outfit
Over the past few years, I’ve loved seeing tennis players, especially Naomi Osaka, turn their walkouts into fashion moments with incredible custom outfits. Her looks made me want to explore how far I could push a tennis outfit of my own.
I’ve also always loved glasswork, so this project felt like a chance to bring those two interests together. I initially wanted to work with a piece by Lalique, but couldn’t find an open-access image in the archive. That led me to Murano glass, where the shapes of drinking glasses and vases became a starting point for silhouettes and textures.The challenge was translating those sculptural forms into something that still felt believable and wearable on a tennis court. The dress had to allow for movement and look as though it could be made from a stretchy, jersey-like fabric. Finding a balance between those practical constraints and the glass inspiration took some experimentation: many of the early results felt too conventional and boring, and it took a while to get the prompts right. I also did a day and a night version of the dress, depending when the match takes place.
Besides the dress itself, I wanted to make a walk out fit that the player wears for a few minutes before the match. Here the limits were few, and I had a lot of fun playing with shapes and textures. Creating both items let me explore two sides of the same inspiration: a more practical interpretation for the court, and a more sculptural and expressive one for the walkout.
While researching the project, I also made The Serve Archive – a reference website featuring some of the most iconic tennis looks from Grand Slam tournaments. The initial version literally took one prompt to build, btw :)
Original artworks:
I love it !