I designed some fashion-inspired editorial layout explorations for the new fashion brand ASCIS

the layout system feels sharp.

CREARA is a Spain-based architectural firm with a unique selling point: creating spaces that align with the lifestyles desired by young families.

With a premium, minimalist aesthetic, the firm stands out by avoiding cookie-cutter designs, instead creating bespoke solutions tailored to each client's specific needs.

Focusing primarily on young families, the visual identity is soft, modern, and sustainable.

The young-families angle is the tricky constraint here, since premium minimal usually gets read as slightly untouchable and families are the audience least inclined to want that. The softened wordmark and the warmer half of the palette look like where that gets absorbed. Was the...