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This is a fintech app called Swychr, lemme give you a story..
I’ve been working on this product for some time now.
so this is it
They already had an old design, but I noticed the design wasn’t really helping users understand the app or transact without someone explaining it to them.
So I did some research and last year I pitched my findings to the team.
I showed them what users were struggling with, why people were confused, and why the product wasn’t growing the way it should.
After the conversation, they understood the problem and bought into the idea.
Since then, I’ve been working with the company, and the CEO has been really happy that I came on board.
They’re launching Swychr 2.0 this month, a much clearer product that users can actually understand and use without stress.
P.S don't turn blind eyes on your product UI..
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