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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Two directions for the same brief, and I genuinely cannot pick one.
Sund makes vintage-cut goggles for Burning Man. Sun, sand, dust storms. Two selling points, one screen, no scroll.
A) tells you why they work. Hover either lens, it fills the screen, and the benefit pulls into focus inside the glass.
B) does not say a word. Outside the lens the desert is a blown-out whiteout. Inside the lens it is the sunset you actually paid for. Move your cursor and look around.
Same product, same photograph, same single screen. One explains. One shows.
Which one would you ship?
3 voted
38%
5 voted
62%
8 votes
Closed
not say a word..
If Customers Can't Find It, They Can't Buy It.
A WooCommerce store can have amazing products and still lose sales because the navigation is confusing.
Good eCommerce navigation should help customers answer one question quickly:
“Where do I go next?”
When designing a store, I focus on:
→ Clear product categories
→ Simple menus
→ Smart filtering
→ Search that actually helps
→ Logical product organization
→ Easy access to the cart
→ Consistent navigation on mobile
The goal isn't to show customers everything.
It's to help them find the right thing faster.
Less confusion.
Less friction.
Better shopping experience.
Great eCommerce UX doesn't make customers think—it helps them shop.
What makes you leave an online store: slow loading or confusing navigation?
#WooCommerce #Ecommerce #WebDesign #WordPress #UXDesign #OnlineStore #EcommerceDesign
Smart filtering and search are doing different jobs here: filtering narrows what the shopper already knows they want, search recovers the visit when they don't have the right words for it.
Helped a local business to get 3X organic growth in 90 days (7.29K clicks, 106K impressions in Search Console). Now applying the same approach for a new client's SEO audit. #SEO #LocalSEO #Freelancing
