Loveletta is a personalized jewelry brand I built and run for customers across the US. On the technical side, I customized the Shopify theme in Liquid, built the personalization fields so customers can add names and messages that carry through to each order, and set up the product structure, collections and SEO so the store is easy to manage and easy to find. I also run the brand's Instagram, using AI tools to produce the posts, carousels and reels that bring customers to the store.