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Why I Chose a Minimal Identity for AVENTA ?
When designing AVENTA, the goal wasn't simply to create a modern logo.
The challenge was building a visual identity that reflects trust, strategy, and premium positioning without relying on complex visual elements.
By focusing on typography, spacing, and a refined color system, the brand became more scalable, memorable, and adaptable across different touchpoints.
Good branding isn't about adding more.
It's about removing everything unnecessary.
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I’m currently working on a visual identity for a tattoo studio. I’ll show you a small part of this project.
It was important to convey femininity and character. The studio creates fine-line tattoos that look clean and reflect each client’s personal story. The mirror effect in the logo represents exactly this idea of reflecting stories through tattoos. The lines in the typography reference fine-line tattoo work, and their interconnection represents the close bond between the tattoo artist and the client. This reflects the core philosophy of the brand.
I’d be curious to hear your thoughts on the result. 😊
As a woman, I really appreciate how femininity is expressed here — not as decoration, but as character. Beautiful work.😍
⚫Noir Refuge — Premium Architectural Website
The project explores how a digital experience can communicate silence, depth, intimacy, and refined architectural character through visual design. The direction combines minimal layouts, cinematic imagery, strong typography, soft motion, and a restrained monochrome palette to create a calm but memorable brand presence.
More works: https://dribbble.com/polinadubenko
Looks Good
I've been exploring two identity directions for USPSA, both anchored in American strength and competitive power. But they tell very different stories.
🏆 Concept 01 (Dynamic Wings)
🎯 Concept 02 (Shield Authority)
Vote below and tell us what resonates: Do you want motion and aggression or authority and tradition? 👇
11 voted
50%
11 voted
50%
22 votes
Closed
Going with Shield Authority. For a competitive shooting sport like USPSA, the shield reads instantly as official and credible, especially at smaller sizes on jerseys or patches. Dynamic Wings has energy but feels closer to a lifestyle brand than a governing body.
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