Morrow — an AI-native creative studio for unfinished thoughts. A product design exploration built...

Morrow — an AI-native creative studio for unfinished thoughts. A product design exploration built...Morrow — an AI-native creative studio for unfinished thoughts. A product design exploration built...

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Tanya Deep

• Aug 20

Morrow — an AI-native creative studio for unfinished thoughts.

A product design exploration built around a simple question: What if AI helped you explore an idea instead of immediately finishing it?

I designed Morrow as a complete product ecosystem — from brand identity and art direction to the marketing site and core application experience.

The product is structured around four stages:

gather → connect → explore → make

The visual direction combines organic motion, experimental imagery, and a restrained interface system to create something that feels more like a creative environment than another AI tool.

Here’s the finished experience.

Framer Claude productdesigner UI Design UX Design Product Design

Maciej Cekalo

• Aug 17

How do you keep a brand's promise of calm intact once real users start clicking through checkout?

Mudita builds minimalist devices around one idea: technology that harmonizes with your life instead of competing for your attention. The brandbook lays that promise out in detail - tone, restraint, what the brand should never feel like. My job was carrying that same discipline into the product itself.

I worked across the checkout flow, the storefront and category browsing, and the product page above the fold - three surfaces where small frictions had quietly built up against the brand's own case for calm. The brandbook gave the rules. The UI work was making sure those rules survived contact with a real cart and a real user.

For the case study visuals, I used AI for the first time to produce product footage 🤖 - wind moving through a scene, an object drifting in place. Higgsfield was genuinely a good way to learn that workflow fast.

Full case study - actual before/after breakdowns - is up on Behance 🔗, linked below.

Genuinely curious where people land on this: generating production assets with AI is fast, and honestly kind of fun as a workflow - but there's real pushback that it's taking work away from people who used to shoot this stuff. Where do you fall on that?

UX Design Higgsfield AI Lottielab UI Design Figma Brand Design

Maty Sandoval

max

• Aug 17

The checkout flow detail is what stands out to me, that's usually where a brand's calm promise turns into three different button behaviors fighting each other. On your AI question, I think it matters less whether it's fast and more who's checking the output against the brand's...