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Morrow — an AI-native creative studio for unfinished thoughts.
A product design exploration built around a simple question: What if AI helped you explore an idea instead of immediately finishing it?
I designed Morrow as a complete product ecosystem — from brand identity and art direction to the marketing site and core application experience.
The product is structured around four stages:
gather → connect → explore → make
The visual direction combines organic motion, experimental imagery, and a restrained interface system to create something that feels more like a creative environment than another AI tool.
Here’s the finished experience.
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Working on the homepage for Still Blooming, a wedding and floral studio, I explored two different layout directions for the hero section. Same brand, same copy, just a different structure and visual rhythm.
Option 1 : Left Aligned. Text sits on the left with supporting content beside it, giving an editorial, asymmetrical feel.
Option 2 : Centered. Everything is stacked and centered, giving a clean, balanced, more classic hero layout.
Would love your honest UX/UI take which direction feels more elegant, functional, and true to a wedding/floral brand, and why?
22 voted
41%
32 voted
59%
54 votes
Closed
Great Design :)
Designed a dashboard concept for tracking net worth across every asset type — stocks, crypto, property, pensions, funds, cash, and liabilities — all in one place.
Instead of the usual pie chart or bar graph, the centerpiece is a dial: a single, glanceable gauge showing where your wealth actually sits. Behind it, a quiet grid of every asset category fades in and out of visibility, reinforcing that everything's accounted for even when it's not the focus.
Dark UI, a single confident green accent, and a lot of negative space — built to make a genuinely overwhelming task (seeing your entire financial picture at once) feel calm instead of cluttered.
wow the animation feels super smooth, what is this animation for?
A recent client project I built in Framer ✨
→ Scroll-speed parallax
→ Text effects built with Framer Agent
→ Custom autoplay video sliders
Putting it all together has been the fun part.
Which detail caught your eye? ↓
Scroll-speed parallax is the one that caught my eye, it's a small detail but it makes the whole scroll feel intentional instead of just decorative. Did that come together quickly in Framer or was it more trial and error to nail the timing?