Innovative Brand Direction for Black Soil Coffee

Innovative Brand Direction for Black Soil CoffeeInnovative Brand Direction for Black Soil Coffee

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MN LOKESH

• Apr 11

Brand Direction Concept — Black Soil Coffee

Creative Direction Canva

Gabor Molnar

pro

• Apr 8

Branding project variations - which one you'd pick?

brandguidelines freelancerlife brand

54 voted

47%

62 voted

53%

116 votes

Closed

Arpita - Graphic Designer

• Apr 9

I'd personally pick first one. It's look little more well designed and unique.

Daniel G Bright

max

• Apr 8

The fastest way to know your brand is broken isn't a survey. It's listening to your sales team's first 30 seconds on a call.

If they're saying anything that contradicts the homepage, the brand is already losing deals.

I worked with a B2B platform last year where the founder kept apologizing on calls: "ignore the website, it's a bit out of date." Eight months out of date, in fact. They'd repositioned, moved upmarket, added a second product. The site was still selling to the company they used to be.

The "rebrand" they thought they needed was a homepage that didn't make their own sales team flinch.

We killed the identity scope mid-project. Locked the positioning. Rewrote the narrative around the new buyer. Rebuilt the homepage and one product page in Framer. Tuned the existing visual system to match.

Three weeks of work. The apology disappeared from sales calls. The "rebrand" conversation went with it.

Most brand problems aren't brand problems. They're surface problems wearing a brand costume. And the surface that lies loudest is almost always the one your sales team is trying to hide.

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