Social Media Concept Development and Creative Copywriting

Social Media Concept Development and Creative CopywritingSocial Media Concept Development and Creative Copywriting

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Ellenore Joubert

• 10h

Developed engaging social media concepts and creative copy designed to educate, entertain, and encourage audience interaction.

This project involved brainstorming original campaign ideas, developing creative directions, and writing compelling social media captions, artwork copy, and interactive content for short-form GIFs and reels.

The focus was on transforming technical product information into relatable, easy-to-understand content while maintaining a consistent brand voice.

From concept development to final copy, my goal was to create meaningful content that captures attention, sparks curiosity, and encourages engagement.

Copywriting Creative Direction Microsoft Teams Microsoft Word OneDrive

Ivan Shtefan

pro

• 5h

Turning car filter facts into a quick Fact or Fiction GIF is a smart way to make technical info feel light. Do you write the caption first or sketch the visual idea first?

Ellenore Joubert

• 2h

Thanks, Ivan! I usually start by developing the copy and creative concept, which I then submit to the client for approval. Once approved, the design team brings the visual elements to life. This helps ensure the messaging and creative direction are aligned before production begins.