The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Been working on this for a while now.
Project: NexLead
Category: Lead generation and enrichment
Problem: Signups are noisy, enrichment is slow, dashboards create busywork and vanity metrics — reps waste their best hours chasing low-value leads.
Objective: Create a crisp, sales-first brand and product voice that speaks to RevOps, SDRs and AEs — not vendors, and position NexLead as the hub that makes reps faster, and pipeline predictable.
Solution: Built a sales-first identity and messaging system focused on speed, signal integrity, and pragmatic ROI. Work included a tight positioning line, an N+lightning icon system, premium visual language, and conversion-focused product copy.
If this feels like the direction your brand needs, send me a DM📩.
#visualidentity #brandidentity
Full project on Behance: https://www.behance.net/gallery/242522199/NexLead-Brand-Identity-Guidelines
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Challenges
View all
Related posts
A fuller look at the brand identity work we for Vetti, a dog health monitoring brand.
The connected dots carry through the whole identity. They form the mark, expand into patterns and give the campaign a recognisable language of its own. Sometimes they fill the layout.
Paired with warm orange and cream the system has room for both the technology and the dogs it’s there for.
Looks very nice welldone
I gave ChatGPT the worst café branding brief imaginable.
Just a bunch of rough sketches and a very loose idea.
Then I asked it to turn the whole thing into a real-life café brand.
And somehow, in under 30 seconds, it managed to keep the little details I liked while turning them into something that actually felt cohesive.
Now I’m wondering how far you can push a terrible brief before it stops being terrible.
The jump from loose sketches to a cohesive café world is so satisfying—those little cup and bag marks carry through beautifully. I especially like how the roughness survived the polish instead of getting flattened.
Color palette exploration for an Australian company, rooted in calmness, warmth, mental health and professionalism
These tones are stunning. I can instantly picture this color system translating beautifully into soft, flowing motion graphics for a brand reveal video. Great exploration!