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Been working on this for a while now.
Project: NexLead
Category: Lead generation and enrichment
Problem: Signups are noisy, enrichment is slow, dashboards create busywork and vanity metrics — reps waste their best hours chasing low-value leads.
Objective: Create a crisp, sales-first brand and product voice that speaks to RevOps, SDRs and AEs — not vendors, and position NexLead as the hub that makes reps faster, and pipeline predictable.
Solution: Built a sales-first identity and messaging system focused on speed, signal integrity, and pragmatic ROI. Work included a tight positioning line, an N+lightning icon system, premium visual language, and conversion-focused product copy.
If this feels like the direction your brand needs, send me a DM📩.
#visualidentity #brandidentity
Full project on Behance: https://www.behance.net/gallery/242522199/NexLead-Brand-Identity-Guidelines
The network for creativity
Join 1.25M professional creatives like you
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Which option works better? 👀
Option 1: the full lineup with the mesh bag
Option 2: the picnic setup
7 voted
20%
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35 votes
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option 2 for me, the picnic setup feels like something you would actually want to buy
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Looks nice 👍🏻
