1. a home that holds still yet feels alive. Video that stays composed while its surroundings quietly move, building a depth of field that draws the eye in.
2. design. The meeting of modernism and nature; luxury type paired with script, refined and organic at once.
3. motion. Interface and interactions carried on the same smoothness, eased by a custom spring built for the feel of peace at home. Concept piece. Designed in Figma, built in Webflow, motion with GSAP.
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There’s something really appealing about an agency website that feels this comfortable having fun.
That comes through in both the design and the writing.
Crafting the Visual Identity for Elichi Coffee | Case Study
For Elichi, the goal was to build a brand identity that captures the ritual of craft coffee. The visual direction balances modern simplicity with a warm, sensory feel—creating a clean yet inviting identity across every touchpoint.
Design Highlights:
Custom Typography: Paired clean, modern letterforms with subtle editorial accents to establish an elevated, boutique feel.
Packaging & Collateral: Used generous white space and structured layout grids so the physical packaging feels premium in hand.
Palette & Materials: Blended deep, roasted tones with soft, muted neutrals to reflect the warmth of the space and the richness of the brew.
I’d love to get your feedback on this direction:
How does the balance between modern typography and warm tones feel to you?
Does the packaging strike the right balance between minimal and welcoming?