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Website Redesign for Optimability, an all-in-one system running your health and performance
Optimability is a done-for-you health system for founders, built by Martin Nikolov and Ioan Popov in Vancouver. Instead of giving clients another plan to follow, they handle everything for them: chef-prepared meals, in-home blood tests, personal trainers who come to you, DNA and microbiome testing, a coaching team, and an app that brings it all together.
It was up to us to create a completely new flow for the website and add everything that was missing before the redesign, but in a thoughtful and smart way.
We rebuilt the website around one goal: show a founder, step by step, that Optimability gives him everything he needs.
Full case study coming soon on the website of the agency my friend and I are launching.
Ye le Jani is Optimability wali post ke liye:
Clean work Nikola! The "One System Running Your Entire Health And Performance" hero hits hard and the dark blue + blurred imagery gives it a premium, clinical but human feel. Love the phone mockup layout too — feels very founder-focused. Solid redesign!
Great work man
Thank you🙌
The deep blue palette suits a founder health brand well. Feels calm and credible.
That was one of the first things I decided to change on the old site
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Gorgeous 😍
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Links:
▶ Template (SVGator)
▶ Demo video, A → B
Love the smooth flow and the text animation! Good luck!
Your Hero Section Has One Job: Be Clear.
You don’t need huge headlines or long explanations. You need the right image + short headline + clear offer.
For the first version, we worked on the branding, the image and the copy together, so at first glance it’s clear: this is a makeup course, and here’s what you’ll get.
The second version is still beautiful and still feels like beauty. But what are you actually getting? A makeup course? Products? A store? That’s the problem with a Hero that looks good but isn’t thought through.
Your first screen doesn’t need to say everything. It just needs to say the right thing.
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