ARGEIA

A still-life campaign for ARGEA, an artisanal jewelry brand.

The visual direction explores the jewelry through sculptural compositions, materiality and light, creating a refined and contemporary visual language for the pieces.

The campaign focuses on the relationship between form, texture and craftsmanship, transforming the jewelry into the central element of each composition.

My role: Creative Direction, Art Direction & Visual Development. Tools: AI image generation, Kling AI & CapCut.

Suuuuuper cool visuals! 🙌

FAC.E is a visual campaign created for a skincare brand, exploring the relationship between skin, texture and contemporary beauty.

The concept translates skincare into a tactile and immersive visual language, using sculptural forms, organic textures, light and skin as key elements of the visual narrative. Rather than simply showcasing the products, the campaign builds a distinct visual world around the brand — where beauty, materiality and product interact within the same composition.

The project was developed as an AI-assisted creative direction process, from concept and visual development to image creation and refinement, with a strong focus on composition, lighting, styling, texture and campaign consistency.

My role: Creative Direction, Art Direction & Visual Development. Tools: Seedream 5 Pro, Nano Banana Pro 2, Kling AI, CapCut.

Rendering the packaging like it's carved from the product itself is a neat trick, it makes the texture argument without needing a single word of copy. Curious how much back and forth it took between Seedream and Kling to get that consistency across the whole set.