Primally Pure | Antioxidant Balm

A lifestyle-led UGC concept created for Primally Pure’s Antioxidant Balm.

The video follows a wellness creator sharing three personal habits she uses to care for her skin from the inside out: what she eats, how she rests, and what she puts on her skin. The product is introduced naturally as the third part of that routine, connecting the balm to Primally Pure’s wider approach to wellness and intentional skincare.

I chose a premium UGC direction to make the concept feel native to social media while still giving it a polished, elevated visual quality.