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Most people think AI tools like Claude Design will “fix” their design output.
But here’s the truth:
AI is not a taste-maker. If your reference game is weak, your output will always look average, no matter how good your prompt is.
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Nice!
𝗔𝗜 𝗶𝘀 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗮𝘆 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗿𝘀 𝗽𝗿𝗲𝘀𝗲𝗻𝘁 𝘁𝗵𝗲𝗶𝗿 𝘄𝗼𝗿𝗸, and honestly, I’m here for it.
Recently, I experimented with creating an animated design presentation using Claude as part of my workflow. Not to replace the creative process, but to speed up the thinking behind it.
The most useful part wasn’t “AI doing everything for me.”
It was using Claude as a creative partner for:
- structuring the animation flow
- deciding what should appear first
- creating a smoother visual rhythm
- turning static screens into a more engaging story
- thinking through transitions and pacing
- making the presentation feel more polished and intentional
As designers, we often spend so much time creating the actual UI that the presentation becomes the “last step.” But presentation is what helps people understand the value of the design faster.
This is where AI can be powerful.
Claude helped me move from:
“𝙃𝙚𝙧𝙚 𝙖𝙧𝙚 𝙩𝙝𝙚 𝙨𝙘𝙧𝙚𝙚𝙣𝙨” 𝙩𝙤 “𝙃𝙚𝙧𝙚 𝙞𝙨 𝙩𝙝𝙚 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚.”
I still made the design decisions. I still controlled the style, mood, layout, and final direction. But AI helped me organize the story, test ideas faster, and think more clearly about how the work should be shown.
For me, this is the best use of AI in design right now:
not replacing designers, but helping us present ideas better, faster, and with more confidence.
Curious to hear from other designers: have you tried using Claude or other AI tools for animations, case study presentations, or creative workflows?
🧠 Was it helpful, chaotic, or surprisingly good?
Claude is not to be used by beginners to give feedback, at least for now. What it excels at is processing vast amounts of publicly accessible content, synthesising it into the most common form.
What it won't do right now for your brand is provide the emotional depth that connects with an audience. In fact, if you challenge it, it will argue its way back to safe mediocrity.
At the moment, the AI model will miss:
Story recognition — 'I saw myself in that' (customer journey, not team bio)
Micro-vulnerability — showing the messy human moments (nervousness, embarrassment, confusion, excitement)
Presence — real humans, real names, real expertise and warmth
Permission to err — 'You can ask us the dumb questions'
Community belonging — 'We're part of it, not a stranger'
AI is great for research and validation—with the right prompting. It will miss all that matters for the person to stop and consider a brand, service, or idea they can invite into their life.
Image: a brand direction abandoned in the process of selection, and Claude's way to improve it.
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