Introducing ZARGAR where heritage meets identity. ZARGAR is a brand identity system born from a forgotten craft: Tilla Zari, the metallic thread embroidery once woven into footwear across the Pothohar region of Punjab. This project is my BFA Graphic Design thesis ,An attempt to pull a fading tradition into a contemporary visual language, without losing what made it sacred in the first place. Every mark, material choice, and typographic decision was built to honor the hands that shaped this craft for generations. Zari isn't just embroidery. It's memory, status, and story stitched in metalic thread. ZARGAR is my way of making sure that story doesn't disappear.

Tilla Zari is a hard source to build a system from, because the sheen is doing half the communication - the mark has to survive being flattened to one colour on a box or a care label, where none of that is available. Systems built against that constraint usually end up stronger than ones drawn purely on screen.