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HOMEYS — A Digital Experience Built Around Creator Culture
HOMEYS is a self-initiated website concept created to explore how a creator collective could translate its personality, energy, and content ecosystem into a modern digital experience.
Instead of building a traditional creator website, I focused on creating something immersive, visual, and dynamic , combining bold typography, interactive motion, transitions, content-driven layouts, and a strong visual identity.
The goal
Create a digital home that feels as energetic as the creators themselves while still maintaining a polished, premium interface.
What I worked on
Creative Direction
Developed the overall visual language, composition, typography, color system, and interaction direction.
UI/UX Design
Designed the page structure, visual hierarchy, content sections, responsive layouts, and user flow.
Motion & Interaction
Added animated transitions, scroll interactions, hover states, movement, and other micro-interactions to make the experience feel alive.
Frontend Development
Translated the visual concept into a responsive, interactive website with a focus on performance and smooth interaction.
Design direction
The experience was intentionally built around:
• Bold typography
• High-impact creator visuals
• Dynamic transitions
• Interactive sections
• Strong visual hierarchy
• Responsive layouts
• A modern creator-first aesthetic
PREVIEW LINK: https://homey1.vercel.app/
This project was created as an exploration of how creator brands can move beyond social platforms and build a distinct digital identity of their own.dynamic,
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The logo's sparkle mark even resolves from the exact same contour-drawing logic, live on the page.
One idea, all the way down → Here
Every route has a shape. Most travel brands decorate over it.
For Linea, I built the whole system — ticket, app, uniform, packaging, site — around one rule: trace the actual terrain. Even the logo mark is generated by the same line that draws the mountains.
System, not just style.
🎛️ GROWTH TIP 08/30: LET USERS ADJUST BEFORE THEY ABANDON.
Someone starts a relaxation session.
The piano feels too loud.
The rain is barely there.
The overall mix doesn’t fit their mood.
That small mismatch creates a product decision: keep listening, search for another session, or leave.
For In your element, we explored a simple way to give users another option: adjust what feels wrong while staying in the player.
🍑 MAKE IT YOURS
The Peach hour player puts 3 independent sound controls directly below playback:
🌧️ Rain
🎹 Piano
🌬️ Air
Users can see the current balance and change each layer without opening a separate settings screen.
The session is ready to start. Personalization is available when the listener has enough context to know what they want to change.
🧠 THE PRODUCT INSIGHT
Some preferences are easier to discover through experience.
Before pressing play, a user may not know how much piano they want. A few seconds into listening, they can make that decision.
That makes the timing of personalization a UX decision:
Start → Experience → Adjust → Continue.
Give users a useful starting point, then put relevant controls where the need appears.
📈 THE GROWTH OPPORTUNITY
An early exit can mean many things. Sometimes the content is wrong. Sometimes one adjustable detail is getting in the way.
This design gives us a specific hypothesis to test: can in-session sound controls help listeners resolve a mismatch and continue?
I’d track early exits, listening time after an adjustment, and session completion against a fixed-mix version.
Slider interactions alone wouldn’t prove success. What happens after the adjustment is what matters.
💡 A useful question for your next mobile app review:
When something feels slightly wrong, can the user fix it without starting over?
08/30 complete. 22 growth insights left.
Follow the series for practical mobile product lessons on activation, personalization, retention, and conversion.
👉 BOOK A MOBILE APP STRATEGY SESSION
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