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I built The Unconventional Curator from the ground up as an independent bilingual cultural media brand.
The work included brand positioning, audience messaging, editorial voice, content architecture, social media strategy, and cross-platform content direction.
The goal was to create a recognizable brand system that could stay consistent across long-form editorial, social media, and bilingual communication while growing an audience organically.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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XNOMAD — Brand Identity Design!
XNOMAD is a premium modular camper brand based in Scandinavia, offering both rental experiences and ownership of off-road pickup campers.
The goal was to create an identity that could sit naturally between two worlds:
Scandinavian minimalism + rugged outdoor capability.
Rather than following the typical loud adventure aesthetic, we kept the system clean, modern, and confident, reflecting XNOMAD's idea of quiet luxury and freedom.
The identity was built around a distinctive X, supported by a minimal wordmark, bold blue palette, typography, graphic patterns, and applications across digital and physical touchpoints.
Wake Up Anywhere.
One of those projects where simplicity did most of the talking.
The blue visual system and mockup presentation work so well together.
An editorial poster series I designed for CARLA BRAGA, exploring fashion through bold typography, vintage tones, and monochrome imagery. Each layout takes a different approach—from text following the contours of the image to oversized vertical lettering and layered font combinations. Black heels connect the series visually, while warm browns, soft neutrals, and spacious compositions create a cohesive luxury feel. Created in Canva with a focus on typography, contrast, and visual storytelling.
BEAUTIFUL WORK.
I help brands, businesses, and creators grow their online presence through strategic marketing, audience engagement, content promotion, and growth-focused strategies. My goal is to increase visibility, attract the right audience, and turn attention into meaningful results.
