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MindShiftWell is a modern brand identity designed for a personal growth blog focused on transformation and self-improvement.
The visual system blends bold typography with a symbolic brain mark to represent mindset shifts and balanced growth. The black and orange palette communicates energy, clarity, and empowerment while maintaining a professional and trustworthy presence across digital and print platforms.
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Your web sections always have such strong art direction. Great to see the brand carried right into the layout.
I’ve been working on a bold, modern-retro logotype and can’t decide between these two options.
🆘 Which one feels more aesthetically pleasing to you?
11 voted
26%
31 voted
74%
42 votes
Closed
CAPITAL is great but SMALL is unique great job Nawras 🔥🔥
A little excerpt from the brand guidelines for a recent project
The APS mark built from the four small symbols reads like a map legend, which suits a psychology service. Nice that the guidelines page shows it on the dark teal, most would have played it safe on white.