THE ATTENTION GAP 1 — A speculative advertising campaign for ElevenLabs.

AI has made creative production almost limitless.

But when everyone can create more, creation stops being the scarce resource.

Attention is.

This campaign explores that tension through a six-part visual progression — from abundance and sameness to humanity, silence and finally a question:

What deserves to be heard?

The project is not anti-AI. AI is the medium and the context.

The creative challenge was deciding what to generate, what to reject, and ultimately, what to leave empty.

Concept, Creative Direction & Editing — Vanesa Martinez

This feels really strong. The black and white direction gives it such a bold, cinematic mood.

An institutional-grade executive portfolio and digital archive template designed for modern leaders, CTOs, CAOs, and enterprise founders. Crafted under Legit Creations LTD, this template features a dark-mode, grid-based layout that fuses minimalist architectural aesthetics with robust corporate infrastructure styling. It incorporates structured components like an executive dossier, corporate governance ledger, and modular multi-entity structuring to demonstrate high-level enterprise capability.

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Why I Built It:

To provide tech founders and executives with a production-ready, highly polished web template that eliminates the friction of building an authoritative digital footprint from scratch. It delivers a clean, low-noise presentation optimized for professional positioning and institutional leadership.

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Fresh update to the project demo! Take a look at the revised preview above.

Note: The previous version can be viewed here for reference: https://on.contra.com/MRnGhp